Free download and read ebooks online Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds by David Taylor full book PDF ePUB Audiobook. Download a free ebooks and kindle audiobook Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds with ISBN id 9780470862117 full page with book summary. David Taylor book PDF ePUB of Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds published by Wiley in 2004-03-26. Brand Stretch released with category Business & Economics with total 178 pages.
📖 Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds by David Taylor free online open library
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
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“Be yourself; everyone else is already taken.” ― Oscar Wilde
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