Free download and read ebooks online The Challenger Sale - Taking Control Of The Customer Conversation by Matthew Dixon, Brent Adamson full book PDF ePUB Audiobook. Download a free ebooks and kindle audiobook The Challenger Sale - Taking Control Of The Customer Conversation with ISBN id 9780670922857 full page with book summary. Matthew Dixon book PDF ePUB of The Challenger Sale - Taking Control Of The Customer Conversation published by Penguin UK in 2013. The Challenger Sale released with category Customer relations with total 240 pages.
📖 The Challenger Sale - Taking Control Of The Customer Conversation by Matthew Dixon download book pdf epub
In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades.The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average performance, only one - the Challenger - delivers consistently high performance.Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale.Any sales rep, once equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth.Matthew Dixon and Brent Adamson are managing directors with CEB's Sales Executive Council in Washington, D.C.www.executiveboard.comwww.thechallengersale.com
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“Be yourself; everyone else is already taken.” ― Oscar Wilde
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